Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. 0000031814 00000 n The Concept for Meituan’s Xiaodai Autonomous Delivery Vehicle. We’ll discuss this in greater detail later on in this post with Meituan’s advertising service, Meituan Union. Members can even purchase data reports with industry-specified statistics. 0000004732 00000 n I write on segments like E-commerce, startups, travel & hospitality, business models, industry watch, etc. Although the company has over 60% market share it has still been unable to turn a profit. Let’s get to know more about this super-platform which can handle nearly all of your life’s transactions, and how you can use it to promote your business! According to TrustData, the company was able to capture 46.2% of market share in hotel bookings! 0 Meituan was more popular in second and third-tier cities while Dianping was most well known in first-tier cities. trailer Not only does the platform act as an agent between potential customers and dealers, but it also provides marketing and promotion services for industry partners. Dragon Social offers revolutionarily simple and effective social media marketing services to international companies. It helps to establish a one-of-a-kind, geo-specialized customers profiles to help merchants to pinpoint and match the demands of their target markets. Over the years it’s developed into one of the most powerful forces in the Chinese movie industry. Meituan Dianping Logo Company Financial Highlights In the year ended December 31, 2019, we achieved strong revenues growth and profitability improvement across all major business … It enables business clients to go beyond the costs of market research, while Meituan Dianping itself can generate revenue from commissions & received upon every order as well as advertising. Meituan and Tencent Further Strengthen Partnership Through Strategic Cooperation Between Ma. Meituan Dianping 's … 0000000016 00000 n Its food delivery business sustained its strong growth momentum and achieved a positive adjusted operating profit for the first time. But beyond all the doubts, the enormous geo-based database of Meituan Dianping users would be an amazing start of your marketing journey. 0000004065 00000 n China’s app-based business model has set the scene for intense rivalry between tech giants: Meituan and Ele.me compete for market dominance. Our management score assesses the robustness of a company’s ESG programs, practices and policies. This increased growth led to the first time since its public listing the company was profitable, with profits reaching 875.8 million, a significant improvement over its RMB 7.72 billion loss it posted one year ago. In other words, it fulfills both B2C and B2B customers’ demands. As a matter of fact, its CFO claimed that more than 90 percent of its first-time hotel-bookers had used either, With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. Users can choose from a wide range of services including search engine optimization, image promotion, URL promotion and website ads. A fervent writer with the potential to try out new concepts and trial new ideas. The founder is Wang Xing. “Xue” in Chinese means to learn. 0000001057 00000 n Like all of Meituan’s other services Maoayan also integrates with the full range of Meituan’s other products, making it convenient and easy to use for users. Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. It now leads the industry with reviews and movie-ticket-selling services. Overall it seems like Meituan’s hotel & tourism business is really picking up! Providing a bunch of … There is a new entrant in China’s tech sector and its name is Meituan Dianping. Meituan Dianping 's … Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its founding. So merging with Dianping gave Meituan an unparalleled advantage with vast data and services to attract and retain restaurants and merchants as the supplier side of the platform. xref Insights into the Business Model & Revenue Model of Meituan. Meituan was founded in 2010 by, Both apps incorporated location-based features to suggest nearby restaurants and services. The app has been doing so well that it was able to capture nearly 60% market share in the first half of 2018. But there’s one thing that sets Meituan-Dianping apart from JD. Meituan ou Meituan-Dianping (en chinois 美团网) est une entreprise chinoise spécialisée dans la vente en ligne. This can be an incredibly cost-efficient way for new businesses to get their point of sale set up! The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). 0000012892 00000 n With the app being so available to users it’s no wonder it’s been able to do so well! If you're seeing this message, that means JavaScript has been disabled on your browser . In 2015, these bitter rivals finally combined forces through a merger and became another Chinese super-app including features from apps like Groupon, Deliveroo, Tripadvisor, and Yelp! Food delivery makes up the core business segment as Meituan Dianping has already built and … In this latest report, Meituan reported that the number of hotel rooms booked in the domestic market through Meituan increased by 28.9% to 94 million bookings as of Q2 2019. Like all of Meituan’s other services Maoayan also integrates with the full range of Meituan’s other products, making it convenient and easy to use for users. With the mission of "We help people … 916 0 obj <>stream By paying for a membership with a monthly, seasonal or annual fee, you’ll gain access to unlimited online video courses 0n business tips in the food industry. The Company launched its mini-program in 2017 and it has since developed into a powerful platform for the company. 0000003470 00000 n 0000018384 00000 n The word “Shouyin” is simply the Chinese pinyin for the word “cashier”. Our team of professionals will take a deep dive into your business and determine the optimal channels and strategies for promoting your business in China, so be sure to Contact us for a free consultation! Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. Meituan-Dianping believed J.P. Morgan Global Liquidity would strive to achieve principal safety and be flexible in accommodating large cash investment flows. It’s also what enables it to succeed in so many areas. He specializes in Chinese Social Media and Advertising. His latest endeavor, Meituan-Dianping, started out as a knockoff of U.S. discount site Groupon Inc. One of his earliest successes, Xiaonei.com, was similar to U.S. college social network site Friendster. To further its tie-up with Tencent, Maoyan became an early adopter of WeChat Mini-Programs. As mentioned, Meituan Dianping built up its lifestyle empire based on locations. Inside the Business of Super Apps . Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. This strategy is often employed in the tech world, but very few have matched the amount of cash that Meituan Dianping has burned in its quest for growth, with the company showing losses of over RMB 3 billion in 2017 prior to its IPO. A Chinese company has just been valued at $55 billion after debuting on Hong Kong's stock market. It’s filled with industry experts online answering your questions. High. 0000010797 00000 n 0000022906 00000 n 2018-02-18. Launched in 2013 as the company’s core business. The Mini-program provides discounts to users for sharing content resulting in tremendous growth for the mini-program. Users can access Meituan Waimai directly on a range of apps, including WeChat, Dazhong Dianping, Meituan, and even on Tencent’s QQ! Meituan Dianping 's Exposure is Medium. Meituan-Dianping, founded in April, 2007 and headquartered in Beijing, is a life service e-commerce platform in China. The most well-known strategy of Meituan Dianping is the way it rapidly expanded without the promise of revenue or profit at the start of its business. "Meituan presently has the largest service-focused e-commerce platform in China, but even so, numerous parts of our diversified business are in early stages of growth and the opportunities for further expansion are enormous. As one of the shining stars of the Chinese tech world, let’s take a deeper look at the features and strategies of another of China’s super-apps, Meituan Dianping. In Q2 2019, Meituan further strengthened its market-leading position while simultaneously improving the financial performance of the food delivery business. As of Q2 2019, Gross Transaction Value (GTV) of its food delivery service grew 36.5% to RMB 93.1 billion while the number of orders increased by 34.6 percent to 2.1 billion orders. 0000010881 00000 n <<7090F222ECDC694FB45C593F6D22496F>]/Prev 1320305/XRefStm 1613>> Meituan launched Maoyan way back in 2012. 0000104890 00000 n The PoS systems have a range of different functions, including receiving real-time orders, group orders, coupons sale, and more! It merged with Dianping in 2015 and acquired the bike-sharing app Mobike in 2018. A tremendous achievement for something only launched a few years prior. Dianping, or the Yelp of China, was a great complement to Meituan’s 2-sided platform strategy. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. It now leads the industry with reviews and movie-ticket-selling services. Providing a bunch of … 10 Most Popular Social Media Sites in China (2020 Updated), Luxury Brands: Localizing For Chinese Luxury Consumers, Double 12: The Sequel to Alibaba’s Single’s Day, 5 Ways to Pay Suppliers in China: An Analysis on The Pros & Cons, A Quick Guide on How To Optimize Your Chinese Content Marketing, How to Sell in China: Top 3 China Cross-border E-commerce Platforms. Recently, Meituan Dianping and GlaxoSmithKline Consumer Healthcare China announced a cooperation. 0000011933 00000 n If you’re in the tourism industry this is one platform you’ll need to explore further! Meituan offers so many features it’s no wonder its called a Super-App. endstream endobj 915 0 obj <>/Filter/FlateDecode/Index[77 803]/Length 48/Size 880/Type/XRef/W[1 1 1]>>stream Launched in 2013 as the company’s core business, Meituan Dianping has now created a range of products to provide customers with services throughout the entire food purchasing process. Bytedance’s TikTok might be one of the only company’s that comes close when it comes to burning cash. Meituan Dianping gives customers access to a spectrum of location-based services, ranging from food delivery, shop recommendations, bookings for entertainment spots, ride-hailing, and travel ticketing. It offers full coverage of travel and lifestyle services, allowing users to complete their online purchases within just one app. With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. Both companies placed a strong emphasis on the F&B industry and group buying. Medium. While businesses can learn from each other with more frequent contact it also provides businesses with the possibility to collaborate and potentially work together with one another through its social features. 49���ť�+�+46��I�S�| �@t�!E�"30�02\n�bx���A��K�6��F��� � "3�O Ue�j�M�����=�k�]&Qfφ�g�l���gh-��m� ��Hs20�E}DTv��� `;�Y Users are able to access Meituan’s 260 million active customer profiles and the treasure trove of data that the Meituan app has collected. Our exposure score takes into consideration subindustry and company-specific factors such as its business model. Save my name, email, and website in this browser for the next time I comment. 0000013423 00000 n Meituan’s food delivery business reported a 66.1 per cent year-on-year increase in revenue to 11 billion yuan in the fourth quarter. 0000001613 00000 n Meituan Dianping: The unicorn that might one day become China’s next ten-bagger. What is Meituan Dianping? High. Meituan-Dianping is a $30 billion Chinese company that wants to be the “Amazon for services”. In other words, it fulfills both B2C and B2B customers’ demands. Meituan Xue has accumulated a large group of businesses owners with similar interests. Meituan also wants these businesses to continue using the systems so it also provides outstanding support if there are any issues. Meituan Dianping kickstarted its journey in the travel and holiday space in the year of 2015. Through the merger, Meituan was able to acquire an absolutely massive user base spread throughout cities nationwide. All things considered, Meituan Dianping achieves dramatic success by initiating a brand new category in the service industry with no comparison globally at all. Meituan Dianping should build a strategy that can integrate societal values, infrastructure, and Meituan Dianping business model. Revenues increased by 42.8% to RMB 5.2 billion compared from the previous year’s RMB 3.7 billion. 0000003269 00000 n Meituan-Dianping, founded in April, 2007 and headquartered in Beijing, is a life service e-commerce platform in China. In Q2 2019, Meituan further strengthened its market-leading position while simultaneously improving the financial performance of the food delivery business. 0000008827 00000 n I write on segments like E-commerce, startups, travel & hospitality, business models, industry watch, etc. Traditionally, all food delivery services focused only on the consumer side. They chose to replicate Costco’s playbook by … This will be an AI-driven robot that will be able to pick up and deliver food using the optimal route to ensure the fastest delivery time. As of Q2 2019, Meituan made great strides in improving its market position in the food delivery sector. China’s Super App Meituan Dianping just turned profitable. startxref In 2018, it acquired the bike-sharing company Mobike (since rebrand to Meituan Bike) to offer local transportation services as well. But having origins as a copycat isn’t necessarily such a bad thing in a country where many top internet firms trace their origins to knockoff business models. This app has consistently dominated the food delivery market. Rivals that have direct and indirect competition with Meituan-Dianping include Alibaba, Tencent, Beyond Meat and Yelp. As of 2019, the mini-program has acquired over 250 million users, a 50 million user increase from the start of 2019. Meituan leveraged this user base to launch Meituan Waimai. 0000006751 00000 n In reality, these apps offer even more than what I’ve just mentioned but this is their core focus. The company is headquartered in Beijing and was founded in 2010 by Wang Xing.The company operates different apps and websites for different services. 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